This year, we won the following in the Globee Leadership Awards.
Gold
Strategic Vision and Execution Group Leadership | Darren Zobrist & John Wadsworth
In a year defined by growth, Darren Zobrist and John Wadsworth used their combined expertise to steer Partner.Co on an upward trajectory that saw previous worldwide growth records passed and, in some cases, shattered. The balance between Darren’s years on Wall Street and John’s lifetime of industry experience has allowed Partner.Co to thrive and evolve with every passing month.
Innovative Leadership in Marketing | Mark Patterson
Mark Patterson’s innovative leadership as Chief Marketing Officer has been instrumental in the success of PXP’24 | The Partner.Co Experience and the strategic initiatives surrounding the event. Mark directed creating and launching an array of cutting-edge marketing tools that elevated Partner.Co’s brand visibility, product promotion and sales growth.
Innovative Leadership in Product Development | Product Development Team
The Product Development team, including Vice President of R&D Fernando Swartz, Sr Director of R&D Brett West and Sr Director of Product Marketing Jennifer Rhead, was responsible for formulating and launching a new product, Sugar Stop*, under the latest Partner.Co brand, Co.Lab™.
Upon its US launch, Sugar Stop sold out its six-month supply in just three weeks.
Achievement in Event Innovation | Vivian Chung-Patterson
Vivian Chung-Patterson’s leadership in orchestrating PXP’24 | The Partner.Co Experience set a new standard for event innovation, community engagement and brand immersion. Held in Orlando with 2,000 attendees, the event sold out in less than one month following the launch of ticket sales — a testament to Vivian’s expertise in creating excitement and driving participation. Vivian’s integrated digital marketing campaign played a pivotal role in this achievement, blending multiple types of assets to generate global anticipation. The campaign helped sell out all four event locations — Macau, Orlando, Milan and Tokyo — attracting over thousands of attendees worldwide.
Silver
Innovative Leadership in Sales | Yiru Zhou
Yiru has been instrumental in the significant growth of the Japanese and Greater China markets in his short year with Partner.Co.
Leading up to the union of Brand Partners from two former companies under a unified Partner.Co mission at PXP’24 Tokyo in October, Japan saw growth in all aspects of the business. Between March and May, sales increased by 14.7%, order numbers increased by 18.9% and enrolments skyrocketed by 326.7%.
Greater China has also seen astounding growth under Yiru’s leadership. Since January 2023, the market boasts:
- 20% increase in revenue
- 38% increase in Brand Partner enrolments
- 17% increase in product orders
This steady trajectory was guided by Yiru’s decades of experience in the industry and a keen eye for identifying trends and seizing opportunities from them.
Marketing Strategy Development Leadership | Mark Patterson
A highlight of Mark Patterson’s leadership was the sheer number of new tools created by the marketing team, especially the introduction of 15+ professionally produced videos designed to captivate the audience and reinforce the company’s brand messaging. These videos were used across social media, email campaigns and PXP presentations to engage Partner.Co’s global audience and maintain brand awareness before, during and after PXP’24.
Mark also oversaw the development of:
- Beautifully designed marketing materials for Sugar Stop, including a comprehensive science brochure, sales sheet, and an engaging social media series
- A brand-new Partner.Co Magazine to showcase the products and the business opportunity
- The Partner.Co Product Catalogue, featuring the bestselling products
- #IfYouKnowYouNoni social media shareables
- A completely redesigned website (coming end of 2024)
- And more.
What are the Globee Awards?
The term “Globee” is a combination of the words “global” and “business.” The Globee Awards were formed to honour organisations of all types and sizes from around the world for their achievements in various business and technology-related categories. The awards were created to provide a platform for recognising and promoting excellence in industries and sectors that are shaping the future of business.
We wouldn’t be where we are, and being recognised as we are, without your support. Because of you, our Brand Partners, we wake up every day, working harder than the day before to ensure that you get the best possible experience while with Partner.Co.
*Not available in EMEA.