We’re excited to welcome Jose Villar to the company as our new Regional Director of Field Development for the Asia-Pacific market!

Bringing Global Experience to the APAC Region

With decades of international experience and a strong track record in launching and expanding businesses across APAC, Jose brings a unique perspective and deep passion for supporting growth at every level.

Jose brings a rare combination of strategic vision, field empathy and hands-on experience launching and growing markets in the region. His depth of knowledge and love for APAC make him the perfect fit for this role. We’re thrilled to have him on board and can’t wait to see his impact with our Brand Partners.

Lucy West, Vice President of APAC and Canada

A Career Spanning Continents and Categories

Originally from Sevilla, Spain, Jose’s journey has taken him around the globe — from a law degree in Spain to a dynamic career in Sweden, Southeast Asia and beyond.

For the past eight years, he has been instrumental in driving international business development, leading market launches and expansion efforts across Asia, Latin America and the Middle East.

A New Chapter with Partner.Co

Now, at Partner.Co, Jose will lead strategic growth across the APAC region, working closely with our Brand Partners to expand market reach, increase activation and build sustainable, high-impact business foundations. His mission? To align corporate vision with local needs and create meaningful opportunities for communities throughout Asia.

“What excites me the most is the opportunity to work with such passionate and purpose-driven people,” says Jose. “I truly believe in Partner.Co’s mission and products, and I’m excited to help bring them to more people across Asia while building strong, sustainable growth.”

Jose believes that you join Partner.Co for the amazing Compensation Plan and proven products, but you stay for the people!

Building for the Future

In his first year, Jose aims to:

• Successfully launch Partner.Co in new strategic markets
• Boost Brand Partner activation and engagement across APAC
• Build localized systems of support for long-term success

He plans to stay closely connected to the field through regular visits, leadership events and ongoing training initiatives, always listening and responding to the evolving needs of our global Brand Partner community.

Passions Beyond the Profession

Outside of work, you’ll find Jose scuba diving, hiking or singing karaoke (despite self-proclaimed questionable vocal skills!). Southeast Asia feels like home for him, thanks to his love for coastal cultures and a heartfelt connection to the region’s people and energy.

Please join us in welcoming Jose to the Partner.Co family! We’re thrilled to have his leadership guiding our continued growth in APAC.