News & Buzz

Our Continual Commitment to Sustainability

Doing good for our planet and all who share it is no longer just about doing the right thing; it means doing good business. We all share natural resources, so we need to make sure they’re preserved for our current population and future generations. That’s why we put so much emphasis on safeguarding the environment.

To protect our planet and reduce our environmental impact as a global entity, we remain committed to reducing our carbon footprint by both increasing recycling rates and utilizing more sustainable alternatives to existing packaging options. Our goal remains the same: to produce products with high-impact benefits and a low impact on the environment.

Our Thoughtful Packaging Promise

We’re always exploring new ways to reduce packaging materials and incorporate recycled materials into the development of our packaging. Through our efforts in recent years, we’ve successfully made 69% of the 149 products we carry (and their components) recyclable!

We are continually working with our manufacturers to identify new technology and packaging innovation for any packaging components that are either non-recyclable or difficult to recycle.

Puritii® Prevents Waste

Plastic bottles are one of our environment’s worst enemies, especially when they’re not recycled. Thanks to our reusable Puritii® Tritan Water Bottles, we’ve successfully prevented more than 52 million plastic bottles from being disposed of in landfills and our planet’s oceans!

Noni Fruit Is Ethically Harvested

Our noni fruit is grown without pesticides or chemical fertilizers. We harvest by hand — there’s no other way to harvest ripe noni fruit. It doesn’t get more natural than that!

As a single noni tree has fruit at different stages of ripeness, much of the fruit will drop to the ground and decompose. As the fruit breaks down, nutrients return to the soil, continuing the cycle for the next batch of fruit.

Lucim Protects Our Oceans

An average of 28 million pounds of sunscreen gets released into the world’s oceans every year. Unfortunately, most sunscreens include highly toxic ingredients to marine life, specifically our ocean’s coral reefs. These toxins cause irreparable damage to the environment.

Lucim™ Mineral Sunscreen SPF 30 isn’t just the best defense against the harmful effects of UVA and UVB rays — it’s also reef safe! We’ve carefully and thoughtfully developed the non-toxic formula with our incredible earth in mind, so lather it on and take a dip in the ocean without fear of leaving behind any damaging chemicals.

Our Brands Are Cruelty-Free

We advocate for both the protection of human health and safety as well as the ethical and humane treatment of animals. That’s why our products are never tested on animals. Our cosmetic products, including Lucim and Lucim+™, are certified by Leaping Bunny and PETA’s Beauty without Bunnies campaign.