Another year is in the books, and it’s time to help set our intentions for 2026 by looking back on everything we’ve been able to accomplish as Partners in 2025.
While 2024 was a record-setting year for us in many ways, that wasn’t enough — we’ve been able to break multiple records in 2025, further elevating our position as a premier health and wellness company.
This year, Partner.Co saw record-breaking growth in profit, Brand Partner enrollments, orders, new customers and bestseller purchases. Each of these key areas was bolstered by a wide range of other accomplishments.
Awards
If you’ve spent any time on our Journal, you already know that Partner.Co has been busy this year when it comes to awards. In total, we won 91 different awards across 11 competitions. This number blows 2024 out of the water!
Both Darren and John received multiple recognitions, including Strategic Leaders of the Year (Globee® Awards for Business) and Achievement in Management (American Business Awards®).
Partner.Co’s products shined, too, earning nods for their newest products in the Co.Lab™ line, including AbVantage, Sugar Stop, Max2O as well as the Co.Lab brand itself.
Finally, among the many other awards, PXP | The Partner.Co Experience won multiple awards, including for the event experience itself, the marketing and ticket sales campaigns, and more.
It would be easy to take a step back and bask in our success from 2024, but that isn’t the Partner.Co way. Instead, we looked at what we did well and doubled down, offering more events, more assets, more everything to our Brand Partners. At Partner.Co, we believe in Excellence in Every Act, and that shows in every facet of what we’ve done in the past year.
Darren Zobrist, Founder and Chief Executive Officer
To see the full list of awards won in 2025 (and before), check out the Ultimate Partner.Co Award List here.
PXP | The Partner.Co Experience
If you know, you know — there ain’t no party like a Partner.Co party! Once again, we took PXP on the road, this time stopping in Dallas, Rome, Macau and Yokohama. We had so much fun with PXP, we’re doing it again this year!
Get your tickets for PXP’26 in Orlando (Sept. 3-6) and get ready to see what all the fuss is about.
Connect Events & Travel Opportunities
Did you think those were the only events? Hardly. We have too much to share with the world to limit ourselves to four events in an entire year. In total, we put on 23 Partner.Co Connect events around the world and added an additional five virtual events for people interested in the Partner.Co opportunity to learn more that couldn’t make it to an in-person event.
On the travel side, we invited Brand Partners to join Partner.Co executives in nine different destinations, from staying in the absolute lap of luxury on our E.P.I.C. Escape in Bali to the picturesque shores of Lanzarote and beyond. Every year, we look for ways to show appreciation for our Brand Partners, and one of our favorites is inviting them on once-in-a-lifetime trips.
Tools
To ensure that all Brand Partners always have everything they need to be successful, the Partner.Co marketing team produced 15 different new sets of assets, spanning the company’s bestselling products, the nine new additions and a variety of other business-building tools. An updated Partner.Co Magazine and Catalog headline the new tools and were bolstered by Share™ app updates, monthly content calendars and social inspiration, how-to guides, over 50 new videos, 50 new blogs and much, much more.
Learn more about the new assets in the Partner.Co Share app and in the Resource Library available via your Back Office.
Product Launches
It was an excellent year for Partner.Co products in 2025, too! We successfully launched nine products across different markets this year, all under our Co.Lab brand. The products range from the already bestselling (and award-winning) AbVantage and EverGlow to the Co.Lab Nourishing Shampoo, Conditioner and Body Wash, ensuring that no matter what kind of wellness solution you’re looking for, you’ll find it with Partner.Co.
It may seem like a bold move to launch nine products around the world in one year, but when we see a need, we put our noses to the grindstone to find a solution. Our new Co.Lab products fill a series of health and wellness gaps, and the sales numbers back up the fact that these were needed by many.
Dr. Josh Plant, Chief Science Officer
What was your favorite memory from 2025? Post about it online and make sure to tag us @partnercoglobal!