Beauty & Personal Care Business

Vogue Italia Features Lucim™ Skincare Line

ARIIX, a NewAge, Inc. company, is thrilled to announce that the Lucim™ skincare line, and specifically Skincerity® by Lucim+™, has been featured in an article on the Vogue Italia website! The digital post highlights beauty trends for 2021, including 20 brands with must-have skincare products.

Skincerity by Lucim+ is the primary product highlighted on this list, thanks to our Breathable Barrier® technology used to create this revolutionary roll-on masque. It’s clinically proven to improve the visible health of skin on your face, hands, neck and chest by sealing in natural moisture, reducing the appearance of fine lines, wrinkles and enlarged pores, while delivering a continual source of nutrients to combat environmental damage. Lucim was also noted as an ‘eco-friendly’ addition to your everyday beauty routine, ‘characterized by a perfect balance between science and nature.’

“We’re delighted to see that all the work involved in developing a unique skincare line like Lucim has been paying off. It’s amazing to witness Lucim as one of the emerging brands not only in the Italian market, but all over Europe.”

Icham Benallal, Area Director, EMEA/CIS

Inspired by our Representatives, Lucim is a one-of-a-kind, full-system skincare line that’s changing the modern-day beauty industry. These gentle yet effective products feature potent, scientifically-backed formulations that give you truly transformative results. They’re even non-toxic, gluten free, non-GMO, vegan and never tested on animals. Download the product fact sheets here to learn more about Lucim and the entire line of products.


ARIIX is a unique and disruptive international opportunity company that creates efficacious, toxin-free products developed through a global distribution channel of independent Representatives. Founded in 2011 and now merged with NewAge, Inc. – an omni-channel sales and distribution company with access to multiple channels, plus a network of independent business owners across more than 50 countries worldwide – ARIIX is one of the fastest-growing direct selling companies with a presence in over 40 countries. For more information, please visit or call 1-855-GO-ARIIX.