Press Releases

NewAge, Inc. Launches Children’s Chewable Multivitamin

NewAge, Inc., the Colorado-based healthy products company intending to become the world’s leading social selling and distribution company, today announced the launch of Nutrifii Kids™ Chewable Multivitamin, an all-encompassing daily supplement, meticulously formulated to support the healthy development of children and adolescents.

Previously launched in China in February 2019, Nutrifii Kids Chewable Multivitamin was met with astonishing success earning nearly $100,000 USD in revenue in just its first 8 days. The brand has gone on to earn more than $3 million USD in China alone. With an upgraded formula that contains even more immune-boosting ingredients, Nutrifii Kids will officially launch in the U.S. market on May 1, 2021 with other global markets to follow.

The global dietary supplements market size was valued at $140.3 billion USD in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 8.6% from 2021 to 2028. The child and maternal dietary supplement market is expected to grow at a CAGR of over 10% during the period 2018–2024. NewAge intends to earn its share of this growing market, leveraging the social selling influence of its more than 400,000 brand partners and customers around the world.


Like other formulas in the Nutrifii™ line, Nutrifii Kids Chewable Multivitamin was developed using the latest science and only top-quality ingredients to provide children of all ages with the additional nutritional support they may not receive from diet alone. Offering a comprehensive array of vitamins, minerals, digestive enzymes, antioxidants, phytonutrients and super plant extracts, including 18 different fruits and veggies, Nutrifii Kids Chewable Multivitamin provides a solid foundation to help children’s bodies stay healthy and strong.† And with sweet, mango and citrus flavors, even the pickiest of eaters love it!


“Today, many parents have a heightened awareness of maintaining their families’ health and immunity, especially during these trying times,” said Deanna Latson, NewAge Chief Product Officer. “Parents around the globe are struggling to fulfill the daily nutrient requirements due to hectic work schedules and changing lifestyles. And as hard as parents may try, kids don’t always get the required nutrients they need. To help families achieve immune-boosting health, we’re dedicated to using high-potency ingredients that help fill the nutrition gap.”


Deanna continues, “After years of research, we intentionally chose a chewable tablet instead of a gummy as our delivery system. Unlike sugar-laden gummy vitamins, our Nutrifii Kids Chewable Multivitamin is free from sugar, artificial colors, flavors and sweeteners, is non-GMO, and gluten, lactose and soy-free. Using a unique micro-compression tablet processing technology that utilizes the most effective delivery method, Nutrifii Kids Chewable Multivitamin is formulated for optimal absorption.”

† These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

About NewAge, Inc.

NewAge is a purpose-driven firm intending to become the world’s leading social selling and distribution company. Colorado-based NewAge commercializes a portfolio of organic and healthy products worldwide through primarily a direct route-to-market system. The company competes in three major category platforms including health and wellness, inner and outer beauty, and nutrition and weight control — leading a network of more than 400,000 exclusive independent distributors and brand partners around the world.

The company operates the websites and

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