{"id":208875,"date":"2026-01-15T08:36:10","date_gmt":"2026-01-15T08:36:10","guid":{"rendered":"https:\/\/blog.partner.co\/?p=208875"},"modified":"2026-02-06T05:03:44","modified_gmt":"2026-02-06T05:03:44","slug":"%eb%8d%b0%ec%9d%b4%eb%b9%84%eb%93%9c-%eb%a7%a5%eb%a7%a4%eb%84%88%ec%8a%a4david-mcmanus%eb%a5%bc-%ec%a4%91%ed%99%94%ea%b6%8c-%ec%a7%80%ec%97%ad-%ec%a7%80%ec%82%ac%ec%9e%a5%ec%9c%bc%eb%a1%9c-%ec%84%a0","status":"publish","type":"post","link":"https:\/\/blog.partner.co\/ko-kr\/%eb%8d%b0%ec%9d%b4%eb%b9%84%eb%93%9c-%eb%a7%a5%eb%a7%a4%eb%84%88%ec%8a%a4david-mcmanus%eb%a5%bc-%ec%a4%91%ed%99%94%ea%b6%8c-%ec%a7%80%ec%97%ad-%ec%a7%80%ec%82%ac%ec%9e%a5%ec%9c%bc%eb%a1%9c-%ec%84%a0\/","title":{"rendered":"\ub370\uc774\ube44\ub4dc \ub9e5\ub9e4\ub108\uc2a4(David McManus)\ub97c \uc911\ud654\uad8c \uc9c0\uc5ed \uc9c0\uc0ac\uc7a5\uc73c\ub85c \uc120\uc784"},"content":{"rendered":"\n

\uc6b0\ub9ac\ub294 \uc218\uc2ed \ub144\uac04\uc758 \uae00\ub85c\ubc8c \uacbd\ud5d8\uacfc \uae30\uc5c5\uac00\ub4e4\uc5d0\uac8c \ud798\uc744 \uc2e4\uc5b4\uc8fc\ub824\ub294 \uae4a\uc740 \uc5f4\uc815\uc744 \uac00\uc9c4 \ub370\uc774\ube44\ub4dc \ub9e5\ub9e4\ub108\uc2a4\ub97c \uc911\ud654\uad8c \uc9c0\uc5ed \uc9c0\uc0ac\uc7a5\uc73c\ub85c \ub9de\uc774\ud558\uac8c \ub418\uc5b4 \uc790\ub791\uc2a4\ub7fd\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uac80\uc99d\ub41c \uae00\ub85c\ubc8c \ub9ac\ub354<\/strong><\/h2>\n\n\n\n

\ub370\uc774\ube44\ub4dc\ub294 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ud06c\uace0 \uc874\uacbd\ubc1b\ub294 \ub124\ud2b8\uc6cc\ud06c \ub9c8\ucf00\ud305 \uae30\uc5c5\ub4e4\uacfc \ud611\ub825\ud558\uba70 \uc9c1\uc811 \ud310\ub9e4 \uc5c5\uacc4\uc5d0\uc11c 30\ub144 \uc774\uc0c1\uc758 \ub9ac\ub354\uc2ed \uacbd\ud5d8\uc744 \uc313\uc544\uc654\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub370\uc774\ube44\ub4dc\ub294 \uace0\uc131\uacfc \uc870\uc9c1\uc744 \uad6c\ucd95\ud558\uace0 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uac00\uc18d\ud654\ud558\uba70, \ubcf5\uc7a1\ud55c \uaddc\uc81c \ud658\uacbd \uc18d\uc5d0\uc11c\ub3c4 \uc131\uacfc\ub97c \uc774\ub04c\uc5b4\uc628 \uac80\uc99d\ub41c \uacbd\ud5d8\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \uc784\uba85\uc740 \uc911\ud654\uad8c \uc9c0\uc5ed\uc758 \uc7a5\uae30\uc801\uc778 \uc131\uc7a5\uacfc \uc131\uacf5\uc744 \uc704\ud55c Partner.Co\uc758 \uc9c0\uc18d\uc801\uc778 \ud22c\uc790 \uc758\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n

\u201c\ub370\uc774\ube44\ub4dc\ub294 \uc911\ud654\uad8c \uc804\ubc18\uc5d0 \uac78\uccd0 \uae4a\uc740 \uc6b4\uc601 \uc804\ubb38\uc131\uc744 \uac16\ucd98, \uc0ac\ub78c\uc744 \ucd5c\uc6b0\uc120\uc73c\ub85c \uc0dd\uac01\ud558\ub294 \ub178\ub828\ud55c \ub9ac\ub354\uc785\ub2c8\ub2e4. \uae30\uc5c5\uac00\ub4e4\uc758 \uc131\uc7a5\uc744 \uc9c0\uc6d0\ud558\ub824\ub294 \uadf8\uc758 \uc5f4\uc815\uacfc \uc804\ub7b5\uc801 \ube44\uc804\uc740 \uc911\ud654\uad8c \uc9c0\uc5ed\uc744 \ub2e4\uc74c \uc131\uc7a5 \ub2e8\uacc4\ub85c \uc774\ub04c\uae30\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \ub9ac\ub354\uc2ed\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.\u201d<\/p> John Wadsworth, Founder and Chief Brand Partner Officer<\/cite><\/blockquote>\n\n\n\n

\uc911\ud654\uad8c\uacfc\uc758 \uae4a\uc740 \uc778\uc5f0<\/h2>\n\n\n\n

\ub370\uc774\ube44\ub4dc\uc640 \uc774 \uc9c0\uc5ed\uc758 \uc778\uc5f0\uc740 \ube44\uc988\ub2c8\uc2a4 \uadf8 \uc774\uc0c1\uc785\ub2c8\ub2e4. \uadf8\uc758 \uc544\ub0b4\ub294 \uc911\uad6d\uc778\uc774\uba70, \uadf8\ub294 \uc624\ub7ab\ub3d9\uc548 \uc911\uad6d\uc758 \ubb38\ud654\uc640 \uac00\uce58, \ucee4\ubba4\ub2c8\ud2f0\uc5d0 \ub300\ud574 \uae4a\uc740 \uc874\uc911\uc758 \ub9c8\uc74c\uc744 \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4. \uc774 \uc9c0\uc5ed\uacfc \uc624\ub79c \uae30\uac04 \uad50\ub958\ud574 \uc628 \uadf8\ub294, \uacfc\ud559\uc5d0 \uae30\ubc18\ud55c Partner.Co\uc758 \uc81c\ud488\uacfc \ud30c\ud2b8\ub108\uc2ed \uc911\uc2ec\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \ud1b5\ud574 \uc911\ud654\uad8c \uc804\uc5ed\uc758 \ube0c\ub79c\ub4dc \ud30c\ud2b8\ub108\ub4e4\uc774 \uc758\ubbf8 \uc788\ub294 \ube44\uc988\ub2c8\uc2a4\ub97c \uad6c\ucd95\ud558\uace0 \uc0b6\uc758 \uc9c8\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub294 \ud2b9\ubcc4\ud55c \uae30\ud68c\ub97c \ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\u201c\uc911\ud654\uad8c \uc2dc\uc7a5\uc744 \ub2f4\ub2f9\ud558\uba70 Partner.Co\uc758 \uae00\ub85c\ubc8c \ub9ac\ub354\uc2ed \ud300\uc5d0 \ud569\ub958\ud558\uac8c \ub418\uc5b4 \ub9e4\uc6b0 \uc601\uad11\uc785\ub2c8\ub2e4.\u201d\ub77c\uace0 \ub370\uc774\ube44\ub4dc\ub294 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.
\u201c\uc911\ud654\uad8c\uc740 \uc804 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc5ed\ub3d9\uc801\uc774\uace0 \uae30\ud68c\uac00 \ud48d\ubd80\ud55c \uc2dc\uc7a5 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc758 \uac74\uac15\uacfc \ubc88\uc601\uc744 \uc2e4\ud604\ud558\uace0\uc790 \ud558\ub294 Partner.Co\uc758 \ubbf8\uc158\uc5d0 \uae4a\uc774 \uacf5\uac10\ud558\uba70, \ube0c\ub79c\ub4dc \ud30c\ud2b8\ub108\ub4e4\uacfc \ud568\uaed8 \ubb34\ud55c\ud55c \uac00\ub2a5\uc131\uc744 \ud3bc\uccd0 \ub098\uac08 \uc218 \uc788\uae30\ub97c \uae30\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n\n\n\n

\uc2e0\ub8b0\uc640 \uc601\ud5a5\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \ud55c \uacbd\ud5d8<\/h2>\n\n\n\n

\ub370\uc774\ube44\ub4dc\ub294 \uacf5\uc778\ud68c\uacc4\uc0ac(Chartered Accountant) \uc774\uba70 \uacbd\uc81c\ud559 \ud559\uc0ac \ubc0f \uacbd\uc601\ud559 \uc11d\uc0ac(MBA) \ud559\uc704\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub294 \ud638\uc8fc \uc9c1\uc811\ud310\ub9e4\ud611\ud68c \uc774\uc0ac\ud68c \uba64\ubc84\ub85c \ud65c\ub3d9\ud588\uc73c\uba70, \ub2e4\uc591\ud55c \uc18c\uc704\uc6d0\ud68c\uc758 \uc758\uc7a5\uc744 \uc5ed\uc784\ud55c \ubc14 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uadf8\ub294 \ub610\ud55c \uc6f0\ub2c8\uc2a4, \ud658\uacbd \ubcf4\ud638, \uc9c0\uc18d \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \uad00\ud589\uc744 \uc911\uc2dc\ud558\ub294 \u2018\ub77c\uc774\ube0c \ud074\ub9b0(live clean)\u2019 \ucca0\ud559\uc758 \uac15\ub825\ud55c \uc639\ud638\uc790\ub85c, \uc774\ub294 Partner.Co\uc758 \ubbf8\uc158\uacfc \ubb38\ud654\uc640\ub3c4 \uae4a\uc774 \ub9de\ub2ff\uc544 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ubc88 \uc804\ud658\uc758 \uc77c\ud658\uc73c\ub85c, \uc774\uc804\uc5d0 \uc911\ud654\uad8c \uc9c0\uc5ed \uc0ac\uc7a5\uc744 \uc5ed\uc784\ud588\ub358 \uc774\ub8e8 \uc800\uc6b0(Yiru Zhou)\ub294 \ucee8\uc124\ud305 \uc5ed\ud560\ub85c \uc804\ud658\ud558\uac8c \ub429\ub2c8\ub2e4. \uadf8\ub294 \uc774 \uc5ed\ud560\uc744 \ud1b5\ud574 \uc9c0\uc5ed\uc5d0 \ub300\ud55c \uc804\ub7b5\uc801 \uc790\ubb38\uacfc \uc9c0\uc6d0\uc744 \uc9c0\uc18d\ud558\uba70, \uc5f0\uc18d\uc131\uacfc \uc7a5\uae30\uc801\uc778 \uc131\uacf5\uc744 \ub4b7\ubc1b\uce68\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc774\ub7ec\ud55c \ub9ac\ub354\uc2ed \ubcc0\ud654\ub294 \uc911\ud654\uad8c\uc5d0 \ub300\ud55c Partner.Co\uc758 \uc804\ub7b5\uc801 \ud22c\uc790 \uc758\uc9c0\uc640, \uc9c0\uc5ed\uc5d0 \ub9de\ucdb0 \uae34\ubc00\ud558\uac8c \uc815\ub82c\ub41c \uac15\ub825\ud55c \ub9ac\ub354\uc2ed\uc758 \uc911\uc694\uc131\uc5d0 \ub300\ud55c \ubbff\uc74c\uc744 \ud568\uaed8 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n

                          <\/p>\n","protected":false},"excerpt":{"rendered":"

\uc6b0\ub9ac\ub294 \uc218\uc2ed \ub144\uac04\uc758 \uae00\ub85c\ubc8c \uacbd\ud5d8\uacfc \uae30\uc5c5\uac00\ub4e4\uc5d0\uac8c \ud798\uc744 \uc2e4\uc5b4\uc8fc\ub824\ub294 \uae4a\uc740 \uc5f4\uc815\uc744 \uac00\uc9c4 \ub370\uc774\ube44\ub4dc \ub9e5\ub9e4\ub108\uc2a4\ub97c \uc911\ud654\uad8c \uc9c0\uc5ed \uc9c0\uc0ac\uc7a5\uc73c\ub85c \ub9de\uc774\ud558\uac8c \ub418\uc5b4 \uc790\ub791\uc2a4\ub7fd\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4. \uac80\uc99d\ub41c \uae00\ub85c\ubc8c \ub9ac\ub354 \ub370\uc774\ube44\ub4dc\ub294 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ud06c\uace0 \uc874\uacbd\ubc1b\ub294 \ub124\ud2b8\uc6cc\ud06c \ub9c8\ucf00\ud305 \uae30\uc5c5\ub4e4\uacfc \ud611\ub825\ud558\uba70 \uc9c1\uc811 \ud310\ub9e4 \uc5c5\uacc4\uc5d0\uc11c 30\ub144 \uc774\uc0c1\uc758 \ub9ac\ub354\uc2ed \uacbd\ud5d8\uc744 \uc313\uc544\uc654\uc2b5\ub2c8\ub2e4. \ub370\uc774\ube44\ub4dc\ub294 \uace0\uc131\uacfc \uc870\uc9c1\uc744 \uad6c\ucd95\ud558\uace0 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uac00\uc18d\ud654\ud558\uba70, \ubcf5\uc7a1\ud55c \uaddc\uc81c \ud658\uacbd \uc18d\uc5d0\uc11c\ub3c4 \uc131\uacfc\ub97c \uc774\ub04c\uc5b4\uc628 \uac80\uc99d\ub41c \uacbd\ud5d8\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \uc784\uba85\uc740 \uc911\ud654\uad8c \uc9c0\uc5ed\uc758 \uc7a5\uae30\uc801\uc778 \uc131\uc7a5\uacfc \uc131\uacf5\uc744 \uc704\ud55c Partner.Co\uc758 \uc9c0\uc18d\uc801\uc778 \ud22c\uc790 \uc758\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \u201c\ub370\uc774\ube44\ub4dc\ub294 \uc911\ud654\uad8c \uc804\ubc18\uc5d0 \uac78\uccd0 \uae4a\uc740 \uc6b4\uc601 \uc804\ubb38\uc131\uc744 \uac16\ucd98, \uc0ac\ub78c\uc744 \ucd5c\uc6b0\uc120\uc73c\ub85c \uc0dd\uac01\ud558\ub294 \ub178\ub828\ud55c \ub9ac\ub354\uc785\ub2c8\ub2e4. \uae30\uc5c5\uac00\ub4e4\uc758 \uc131\uc7a5\uc744 \uc9c0\uc6d0\ud558\ub824\ub294 \uadf8\uc758 \uc5f4\uc815\uacfc \uc804\ub7b5\uc801 \ube44\uc804\uc740 \uc911\ud654\uad8c \uc9c0\uc5ed\uc744 \ub2e4\uc74c \uc131\uc7a5 \ub2e8\uacc4\ub85c \uc774\ub04c\uae30\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \ub9ac\ub354\uc2ed\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.\u201d John Wadsworth, Founder and Chief Brand Partner Officer \uc911\ud654\uad8c\uacfc\uc758 \uae4a\uc740 \uc778\uc5f0 \ub370\uc774\ube44\ub4dc\uc640 \uc774 \uc9c0\uc5ed\uc758 \uc778\uc5f0\uc740 \ube44\uc988\ub2c8\uc2a4 \uadf8 \uc774\uc0c1\uc785\ub2c8\ub2e4. \uadf8\uc758 \uc544\ub0b4\ub294 \uc911\uad6d\uc778\uc774\uba70, \uadf8\ub294 \uc624\ub7ab\ub3d9\uc548 \uc911\uad6d\uc758 \ubb38\ud654\uc640 \uac00\uce58, \ucee4\ubba4\ub2c8\ud2f0\uc5d0 \ub300\ud574 \uae4a\uc740 \uc874\uc911\uc758 \ub9c8\uc74c\uc744 \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4. \uc774 \uc9c0\uc5ed\uacfc \uc624\ub79c \uae30\uac04 \uad50\ub958\ud574 \uc628 \uadf8\ub294, \uacfc\ud559\uc5d0 \uae30\ubc18\ud55c Partner.Co\uc758 \uc81c\ud488\uacfc \ud30c\ud2b8\ub108\uc2ed \uc911\uc2ec\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \ud1b5\ud574 \uc911\ud654\uad8c \uc804\uc5ed\uc758 \ube0c\ub79c\ub4dc \ud30c\ud2b8\ub108\ub4e4\uc774 \uc758\ubbf8 \uc788\ub294 \ube44\uc988\ub2c8\uc2a4\ub97c \uad6c\ucd95\ud558\uace0 \uc0b6\uc758 \uc9c8\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub294 \ud2b9\ubcc4\ud55c \uae30\ud68c\ub97c \ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \u201c\uc911\ud654\uad8c \uc2dc\uc7a5\uc744 \ub2f4\ub2f9\ud558\uba70 Partner.Co\uc758 \uae00\ub85c\ubc8c \ub9ac\ub354\uc2ed \ud300\uc5d0 \ud569\ub958\ud558\uac8c \ub418\uc5b4 \ub9e4\uc6b0 \uc601\uad11\uc785\ub2c8\ub2e4.\u201d\ub77c\uace0 \ub370\uc774\ube44\ub4dc\ub294 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.\u201c\uc911\ud654\uad8c\uc740 \uc804 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc5ed\ub3d9\uc801\uc774\uace0 \uae30\ud68c\uac00 \ud48d\ubd80\ud55c \uc2dc\uc7a5 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc758 \uac74\uac15\uacfc \ubc88\uc601\uc744 \uc2e4\ud604\ud558\uace0\uc790 \ud558\ub294 Partner.Co\uc758 \ubbf8\uc158\uc5d0 \uae4a\uc774 \uacf5\uac10\ud558\uba70, \ube0c\ub79c\ub4dc \ud30c\ud2b8\ub108\ub4e4\uacfc \ud568\uaed8 […]<\/p>\n","protected":false},"author":81,"featured_media":208876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1232],"tags":[],"yoast_head":"\nJournal | Partner.Co : \ub370\uc774\ube44\ub4dc \ub9e5\ub9e4\ub108\uc2a4(David McManus)\ub97c \uc911\ud654\uad8c \uc9c0\uc5ed \uc9c0\uc0ac\uc7a5\uc73c\ub85c \uc120\uc784<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.partner.co\/ko-kr\/%eb%8d%b0%ec%9d%b4%eb%b9%84%eb%93%9c-%eb%a7%a5%eb%a7%a4%eb%84%88%ec%8a%a4david-mcmanus%eb%a5%bc-%ec%a4%91%ed%99%94%ea%b6%8c-%ec%a7%80%ec%97%ad-%ec%a7%80%ec%82%ac%ec%9e%a5%ec%9c%bc%eb%a1%9c-%ec%84%a0\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Journal | Partner.Co : \ub370\uc774\ube44\ub4dc 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