{"id":69396,"date":"2023-08-17T01:00:00","date_gmt":"2023-08-17T01:00:00","guid":{"rendered":"https:\/\/blog.partner.co\/mark-patterson-chief-marketing-officer-de-partner-co-presente-dans-dns\/"},"modified":"2023-08-15T12:35:22","modified_gmt":"2023-08-15T12:35:22","slug":"mark-patterson-chief-marketing-officer-de-partner-co-presente-dans-dns","status":"publish","type":"post","link":"https:\/\/blog.partner.co\/fr-fr\/mark-patterson-chief-marketing-officer-de-partner-co-presente-dans-dns\/","title":{"rendered":"Mark Patterson, Chief Marketing Officer de Partner.Co, pr\u00e9sent\u00e9 dans DNS"},"content":{"rendered":"\n

Afin de renforcer le pouvoir du marketing pour la soci\u00e9t\u00e9, Partner.Co a nomm\u00e9 Mark Patterson au poste de Chief Marketing Officer, et il a d\u00e9j\u00e0 \u00e9t\u00e9 pr\u00e9sent\u00e9 dans Direct Selling News.<\/p>\n\n

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LIRE L’ARTICLE<\/a><\/div>\n<\/div>\n\n
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Mark Patterson a remport\u00e9 cinq fois le prix Marketing Executive Stevie et poss\u00e8de plus de vingt ans d’exp\u00e9rience dans le secteur de la vente directe. Avant d’occuper le poste de Chief Marketing Officer chez Partner.Co, il a particip\u00e9 \u00e0 la transformation d’une startup de vente directe en une entreprise d’un milliard de dollars en l’espace de cinq ans seulement.<\/p>\n\n

Il a d\u00e9cid\u00e9 de rejoindre Partner.Co apr\u00e8s s’\u00eatre entretenu avec les dirigeants visionnaires de l’entreprise, le Chief Executive Officer Darren Zobrist et le Chief Brand Partner Officer John Wadsworth.<\/p>\n\n

“Apr\u00e8s avoir discut\u00e9 avec Darren et John, j’ai compris qu’il s’agissait d’une startup soutenue par des investisseurs solides et dot\u00e9e d’une infrastructure int\u00e9gr\u00e9e. Des licences dans plus de 50 pays, une gamme de produits avec une client\u00e8le, une grande \u00e9quipe de Repr\u00e9sentants pr\u00eats et enthousiastes \u00e0 se lancer”.<\/p>CMO Mark Patterson<\/cite><\/blockquote>\n\n

Il a \u00e9galement \u00e9voqu\u00e9 la vision \u00e0 long terme du duo pour l’entreprise, estimant que le fait qu’ils aient l’intention d’acheter et de d\u00e9velopper l’entreprise, et pas seulement d’acheter et de vendre, \u00e9tait un \u00e9l\u00e9ment important.<\/p>\n\n

Cela montre leur engagement envers l’entreprise, et c’est ce genre d’engagement qui me pla\u00eet. Je veux savoir que nous, en tant qu’entreprise, travaillons tous pour atteindre les m\u00eames objectifs de croissance, de succ\u00e8s et de progr\u00e8s, a d\u00e9clar\u00e9 M. Patterson. “Cette philosophie, en particulier lorsqu’elle est associ\u00e9e aux valeurs qu’ils ont mises en place, refl\u00e8te la mienne.”<\/p>CMO Mark Patterson<\/cite><\/blockquote>\n\n

La premi\u00e8re t\u00e2che de M. Patterson a \u00e9t\u00e9 de d\u00e9finir la signification de Partner.Co et son importance pour les Repr\u00e9sentants de la soci\u00e9t\u00e9. Pour ce faire, ils ont commenc\u00e9 par les \u00e9l\u00e9ments les plus simples – le nom, le logo et la couleur – et ont travaill\u00e9 \u00e0 d\u00e9finir ce qui serait le d\u00e9but de l’h\u00e9ritage de Partner.Co.<\/p>\n\n

Parall\u00e8lement \u00e0 cette initiative, M. Patterson et son \u00e9quipe ont \u00e9galement cr\u00e9\u00e9 un guide de marque propre \u00e0 Partner.Co.<\/p>\n\n

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“Nous ne voulions pas d’un guide ordinaire que l’on trouve dans n’importe quelle entreprise. Nous avons con\u00e7u notre guide pour qu’il soit flexible, cr\u00e9atif et moderne. Notre guide illustre quelque chose que chaque Repr\u00e9sentant peut \u00eatre fier de repr\u00e9senter et qui sera imm\u00e9diatement attrayant pour de nouveaux publics.” \n<\/p>\n<\/div>\n<\/div>\n\n

Au-del\u00e0 du guide de marque, M. Patterson a reconnu que le temps \u00e9tait un facteur essentiel et que lui et son \u00e9quipe devaient agir rapidement pour produire du mat\u00e9riel afin d’aider les Repr\u00e9sentants actuels \u00e0 d\u00e9velopper leurs \u00e9quipes et \u00e0 montrer \u00e0 un plus grand nombre de personnes les avantages de l’entreprise. Cet objectif s’est traduit par la cr\u00e9ation par son \u00e9quipe d’un tout nouveau catalogue de produits Partner.Co, d’une pr\u00e9sentation et d’une vid\u00e9o d’opportunit\u00e9, d’une vid\u00e9o de pr\u00e9sentation, d’un site internet, de modules de formation, d’\u00e9v\u00e9nements etc.<\/p>\n\n

“Nous avons \u00e9t\u00e9 impressionn\u00e9s par la rapidit\u00e9 et l’efficacit\u00e9 de l’\u00e9quipe marketing depuis que Mark en a pris la direction. Nous avions d\u00e9j\u00e0 une \u00e9quipe incroyablement talentueuse, nous avons maintenant une \u00e9quipe incroyablement talentueuse qui travaille \u00e0 la vitesse de la lumi\u00e8re”.<\/p>CEO Darren Zobrist<\/cite><\/blockquote>\n\n

Le lancement officiel de l’ensemble de la marque Partner.Co aura lieu lors de la conf\u00e9rence PXP’23 : The Partner.Co Experience, qui se tiendra \u00e0 Orlando, en Floride, et \u00e0 Amsterdam cet automne. Pour plus d’informations sur les \u00e9v\u00e9nements PXP’23, cliquez ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Afin de renforcer le pouvoir du marketing pour la soci\u00e9t\u00e9, Partner.Co a nomm\u00e9 Mark Patterson au poste de Chief Marketing Officer, et il a d\u00e9j\u00e0 \u00e9t\u00e9 pr\u00e9sent\u00e9 dans Direct Selling News. Mark Patterson a remport\u00e9 cinq fois le prix Marketing Executive Stevie et poss\u00e8de plus de vingt ans d’exp\u00e9rience dans le secteur de la vente directe. Avant d’occuper le poste de Chief Marketing Officer chez Partner.Co, il a particip\u00e9 \u00e0 la transformation d’une startup de vente directe en une entreprise d’un milliard de dollars en l’espace de cinq ans seulement. Il a d\u00e9cid\u00e9 de rejoindre Partner.Co apr\u00e8s s’\u00eatre entretenu avec les dirigeants visionnaires de l’entreprise, le Chief Executive Officer Darren Zobrist et le Chief Brand Partner Officer John Wadsworth. “Apr\u00e8s avoir discut\u00e9 avec Darren et John, j’ai compris qu’il s’agissait d’une startup soutenue par des investisseurs solides et dot\u00e9e d’une infrastructure int\u00e9gr\u00e9e. Des licences dans plus de 50 pays, une gamme de produits avec une client\u00e8le, une grande \u00e9quipe de Repr\u00e9sentants pr\u00eats et enthousiastes \u00e0 se lancer”. CMO Mark Patterson Il a \u00e9galement \u00e9voqu\u00e9 la vision \u00e0 long terme du duo pour l’entreprise, estimant que le fait qu’ils aient l’intention d’acheter et de d\u00e9velopper l’entreprise, et pas seulement d’acheter et […]<\/p>\n","protected":false},"author":87,"featured_media":69385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1194],"tags":[],"yoast_head":"\nJournal | Partner.Co: Mark Patterson, Chief Marketing Officer de Partner.Co, pr\u00e9sent\u00e9 dans DNS<\/title>\n<meta name=\"description\" content=\"Mark Patterson, un expert en marketing maintes fois r\u00e9compens\u00e9, apporte des d\u00e9cennies d'exp\u00e9rience \u00e0 son nouveau r\u00f4le.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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