We’ve officially made it on the list! Not one, not two, but 33 of NewAge’s world-class nutritional supplements have been added to the renowned Cologne® List, an initiative that protects consumers and athletes against the risk of contamination from banned substances.
The Cologne List offers athletes protection and orientation in a non-transparent market with thousands of non-controlled products. Every year in Germany alone, around 10,000 new food supplements are registered with the responsible Federal Office for Consumer Protection and Food Safety (BVL), in addition to existing products.
An international study by the Institute for Biochemistry at the German Sport University Cologne in 2004, sponsored by the International Olympic Committee (IOC), revealed that around 15% of food supplements purchased in 13 different countries contained anabolic steroids that were not stated on the packaging. This created major concerns regarding product safety and purity around the globe not just for the everyday consumers, but for innumerable recreational and competitive athletes who consume supplements on a daily basis.
Since 2006, the Cologne List has been offering companies the option of publishing analyses for anabolic steroids and stimulants conducted by an independent scientific laboratory, one of the world’s leading labs in the field of analytical testing for banned substances in nutritional supplements. This process ensures that every product published on the list meets rigorous testing requirements to verify they’re free from substances prohibited in competitive sports. With over 1,000 products (as of May 2020), the Cologne List is the world’s largest information platform regarding food safety.
The following products have been tested and included on the Cologne List:
NUTRIFII®
- Omega-Q®
- Biopro-Q®
- Rejuveniix™
- Restoriix™
- Magnical-D®
- Vinali®
- Optimal-V®
- Optimal-M®
- MOA I™ Pouches
- MOA II™ Pouches
- Elite™
- Culturiix™
SLENDERIIZ®
- Day Drops™
- Night Drops™
- PureNourish™
- Power Boost™
- Beauty Boost™
- Giving Greens®
LIMU®
- BLU FROG®
- BLU FROG 2®
- LIMU ORIGINAL®
ZENNOA®
- Nuku Hiva™
- Go Time Energy™
- Core Care™
TAHITIAN NONI®
- ORIGINAL
- ORIGINAL Wellness Shot™
- DEFENSE Wellness Shot™
- SLEEP Wellness Shot™
- Extra
- Pure
- MAX
TEORA®
- Shape Smoothie Berry Flavour
- Shape Smoothie Mango Flavour
Because we understand the impact substances can have on our athletes, it is paramount that we create quality products that are not only beneficial, but free of any banned substances.
Deanna Latson, NewAge Chief Product Officer
For each and every step of our product development process, we meet or exceed rigorous testing standards. These standards highlight the supreme quality of our products, allowing you to rest assured — regardless of whether you are a professional athlete or a concerned individual — that NewAge products effective, efficient, naturally healthy and scientifically-supported.
About NewAge, Inc.
NewAge is a purpose-driven firm intending to become the world’s leading social selling and distribution company. The company commercialises a portfolio of healthy products worldwide through primarily a direct route-to-market system, and competes in three major category platforms including health and wellness, inner and outer beauty, and nutrition and body support — leading a network of more than 400,000 exclusive independent distributors and brand partners around the world. The company operates the websites newage.com, noninewage.com, ariix.com, mavie.com, thelimucompany.com and zennoa.com.