Press Releases

Innovative Virtual Events Trigger Record NewAge Europe Growth

NewAge, Inc. (Nasdaq: NBEV), the organic and healthy products company intending to become the world’s leading social selling and distribution company, has announced record net revenue growth in Europe, record numbers of new Brand Partners joining the company  and record attendance at their virtual events – with more than 18,000 current and prospective Brand Partners participating in their most recent outing.

NewAge, Inc., which was formed with the merger of ARIIX, Morinda and four other e-commerce companies in November 2020, has been experiencing accelerated organic growth building on the success of the merger. NewAge Europe, under the leadership of Region President Cameron Bott, has been experiencing triple-digit organic growth closing out 2020 and continues to carry it forward into 2021.

Tens of thousands of new Brand Partners have joined the company in just the past few months in France, Italy, Spain, Belgium and the UK. Additionally, many new customers have become recent subscribers to NewAge’s portfolio of healthy products.   

NewAge recently created high-end online interactive technology platforms that now enable the company’s virtual events to be broadcast in real-time across 12 different languages. NewAge also set a new record with more than 18,000 attendees at the live-streamed events throughout Europe encompassing 21 countries with a total social media reach of almost 200,000 people.

“We’re seeing the incredible growth in Europe that we experienced in 2020 now just accelerate in 2021 with all the new Brand Partners joining us. Our digital and social media marketing and selling activities are expanding exponentially and having a tremendous impact on our revenue growth. The pandemic has effected how we conduct business everywhere, but we have rapidly responded and adjusted our model and as a result are using the change as an opportunity and a growth catalyst.”

Cameron Bott, Area President Europe/EMEA/Export

NewAge recently presented its first combined awards programme at the most recent virtual event since converging the companies. Hundreds of NewAge Brand Partners were recognised for their achievements and contributions in the immersive online experience. Using virtual reality and AR, the event featured many executives on stage via holograms to present the awards, including Group President Mark Wilson and CEO Brent Willis.