{"id":201386,"date":"2024-11-27T15:50:40","date_gmt":"2024-11-27T15:50:40","guid":{"rendered":"https:\/\/blog.partner.co\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/"},"modified":"2024-12-04T19:06:13","modified_gmt":"2024-12-04T19:06:13","slug":"partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion","status":"publish","type":"post","link":"https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/","title":{"rendered":"Partner.Co EMEA\u2019s Team Earns Fourth Consecutive Record-Breaking Black Friday Promotion"},"content":{"rendered":"\n

In Europe, the Partner.Co team had a goal \u2014 to have their biggest Black Friday event yet \u2014 and they delivered.<\/p>\n\n

Led by EMEA Vice President of Field Development Alain le Grelle and for the fourth year in a row, EMEA\u2019s Black Friday promotion broke sales records, with an 87 percent increase<\/strong> over 2023 that was bolstered by orders that were, on average, doubled during the promotion period. This significant increase also resulted in the single-highest month for sales ever.<\/p>\n\n

A well-devised strategy needs two critical components: a capable and aligned team and disciplined execution. The right team ensures the skills, creativity and determination necessary to tackle challenges, while proper execution turns ideas into tangible results.<\/p>\n\n

Belief in the strategy and a talented team are the foundation of achieving meaningful and sustainable outcomes. It took almost eight months of preparation and intense collaboration by the sales, operations, IT, marketing and logistics.<\/p>\n\n

Alain launched the promotion with a kickoff call on November 13, exceeding all expectations in just eight days. What is usually a call to a smaller group, 4,000 Brand Partners tuned in live to witness the promotion reveal and ignite the social media blitz.<\/p>\n\n

We love seeing it, truly. We love the passion our Brand Partners have for Partner.Co and our products, and how motivated they are to get out there and share their successes with others while continuing to chase their own dreams.<\/p>Alain le Grelle, Vice President of Field Development, EMEA<\/cite><\/blockquote>\n\n

EMEA Area President Cameron Bott echoed Alain\u2019s sentiments, praising the Brand Partners\u2019 efforts.<\/p>\n\n

\u201cOur Brand Partners took this promotion and ran with it. They worked nonstop to share our amazing Partner.Co products and opportunity. Our Brand Partners are a special group, unlike any that I have worked with in my entire career,\u201d he said.<\/p>\n\n

Cameron also could not stress enough that the success was due not only to the Brand Partner\u2019s fervency, but to Alain and the teams\u2019 commitment to achieving their shared goal.<\/p>\n\n

He attributed this record-breaking Black Friday success to the hard work and determination of our sales team. On average, a day for our team, including the weekends, they were giving everything they had, logging 15-17 hours minimum<\/em> on calls with Brand Partners encouraging them to hit Titles, show leadership amongst their groups and to keep the promotion going.<\/p>\n\n

\u00a0This outstanding teamwork, I believe, has been the most important contributor to this success. Without our operations teams staying on top of shipments and inventory, our marketing teams putting out amazing content or our incredible sales team going the extra mile to reach out to Brand Partners, none of this would have been possible.<\/p>Cameron Bott, Area President, EMEA & LATAM<\/cite><\/blockquote>\n\n

Cameron added that the months of preparation by the logistics teams has allowed them to average 3,200-3,500 parcels per day<\/em>, with 94 percent of orders being shipped within 48 hours of ordering. These aren\u2019t the only astounding numbers to come out of the eight-day promotion, however.<\/p>\n\n

\"\"<\/figure>
\n

By the Numbers<\/strong><\/p>\n\n\n\n

  • 64% <\/strong>increase in new Brand Partner enrollments<\/li>
  • 52% <\/strong>increase in sales year over year<\/li>
  • 86% <\/strong>increase in new customers<\/li>
  • 31,000+ total orders<\/strong>\u00a0processed & shipped<\/li>
  • 107,950 units<\/strong>\u00a0of inventory picked & packed<\/li>
  • 98% <\/strong>of orders shipped withing three days of ordering<\/li>
  • 74% <\/strong>of orders included additional products beyond promo packs<\/li>
  • 65%\u00a0<\/strong>of orders shipped the\u00a0same day <\/strong>they were paid for<\/li><\/ul><\/div><\/div>\n\n

    What the team in Europe was able to do in eight short days is nothing short of astounding. We\u2019ve been watching how hard they\u2019ve worked the last eight months and to see the payoff for all their hard work is a wonderful feeling. Their commitment is the embodiment of why we started Partner.Co.<\/p>John Wadsworth, Founder & Chief Brand Partner Officer<\/cite><\/blockquote>\n\n

    A truly exceptional team brings not only talent, they identify opportunities and drive meaningful progress.\u00a0<\/strong>Their mindset, their proactivity and their forward-thinking approach and dedication truly set them apart. Congratulations to our EMEA team for their outstanding success \u2014 we can\u2019t wait to see what their achievement inspires in other markets worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"

    In Europe, the Partner.Co team had a goal \u2014 to have their biggest Black Friday event yet \u2014 and they delivered. Led by EMEA Vice President of Field Development Alain le Grelle and for the fourth year in a row, EMEA\u2019s Black Friday promotion broke sales records, with an 87 percent increase over 2023 that was bolstered by orders that were, on average, doubled during the promotion period. This significant increase also resulted in the single-highest month for sales ever. A well-devised strategy needs two critical components: a capable and aligned team and disciplined execution. The right team ensures the skills, creativity and determination necessary to tackle challenges, while proper execution turns ideas into tangible results. Belief in the strategy and a talented team are the foundation of achieving meaningful and sustainable outcomes. It took almost eight months of preparation and intense collaboration by the sales, operations, IT, marketing and logistics. Alain launched the promotion with a kickoff call on November 13, exceeding all expectations in just eight days. What is usually a call to a smaller group, 4,000 Brand Partners tuned in live to witness the promotion reveal and ignite the social media blitz. We love seeing it, truly. […]<\/p>\n","protected":false},"author":87,"featured_media":201387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1186],"tags":[],"yoast_head":"\nJournal | Partner.Co: Partner.Co EMEA\u2019s Team Earns Fourth Consecutive Record-Breaking Black Friday Promotion<\/title>\n<meta name=\"description\" content=\"A true team effort bursting with hard work and dedication from top to bottom, the EMEA team\u2019s Black Friday specials have broken sales records for the second year, with an 87% increase over 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Journal | Partner.Co: Partner.Co EMEA\u2019s Team Earns Fourth Consecutive Record-Breaking Black Friday Promotion\" \/>\n<meta property=\"og:description\" content=\"A true team effort bursting with hard work and dedication from top to bottom, the EMEA team\u2019s Black Friday specials have broken sales records for the second year, with an 87% increase over 2023.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/\" \/>\n<meta property=\"og:site_name\" content=\"Partner.Co\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-27T15:50:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-04T19:06:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.partner.co\/wp-content\/uploads\/2024\/11\/PTR_BLOG_HEADER_EMEA-Black-Friday-Feature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brian Zheng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.partner.co\/#organization\",\"name\":\"PartnerCo\",\"url\":\"https:\/\/blog.partner.co\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.partner.co\/#logo\",\"inLanguage\":\"en-CA\",\"url\":\"https:\/\/blog.partner.co\/wp-content\/uploads\/2024\/01\/ptr_logo-primary-green_200px.png\",\"contentUrl\":\"https:\/\/blog.partner.co\/wp-content\/uploads\/2024\/01\/ptr_logo-primary-green_200px.png\",\"width\":200,\"height\":33,\"caption\":\"PartnerCo\"},\"image\":{\"@id\":\"https:\/\/blog.partner.co\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.partner.co\/#website\",\"url\":\"https:\/\/blog.partner.co\/\",\"name\":\"Partner.Co\",\"description\":\"Journal\",\"publisher\":{\"@id\":\"https:\/\/blog.partner.co\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.partner.co\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-CA\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/#primaryimage\",\"inLanguage\":\"en-CA\",\"url\":\"https:\/\/blog.partner.co\/wp-content\/uploads\/2024\/11\/PTR_BLOG_HEADER_EMEA-Black-Friday-Feature.jpg\",\"contentUrl\":\"https:\/\/blog.partner.co\/wp-content\/uploads\/2024\/11\/PTR_BLOG_HEADER_EMEA-Black-Friday-Feature.jpg\",\"width\":1400,\"height\":800},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/#webpage\",\"url\":\"https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/\",\"name\":\"Journal | Partner.Co: Partner.Co EMEA\u2019s Team Earns Fourth Consecutive Record-Breaking Black Friday Promotion\",\"isPartOf\":{\"@id\":\"https:\/\/blog.partner.co\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/#primaryimage\"},\"datePublished\":\"2024-11-27T15:50:40+00:00\",\"dateModified\":\"2024-12-04T19:06:13+00:00\",\"description\":\"A true team effort bursting with hard work and dedication from top to bottom, the EMEA team\u2019s Black Friday specials have broken sales records for the second year, with an 87% increase over 2023.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.partner.co\/en-ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Partner.Co EMEA\u2019s Team Earns Fourth Consecutive Record-Breaking Black Friday Promotion\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/#webpage\"},\"author\":{\"@id\":\"https:\/\/blog.partner.co\/#\/schema\/person\/d326940973505b0fc7fcdeb02a4b24a3\"},\"headline\":\"Partner.Co EMEA\u2019s Team Earns Fourth Consecutive Record-Breaking Black Friday Promotion\",\"datePublished\":\"2024-11-27T15:50:40+00:00\",\"dateModified\":\"2024-12-04T19:06:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/#webpage\"},\"wordCount\":676,\"publisher\":{\"@id\":\"https:\/\/blog.partner.co\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.partner.co\/wp-content\/uploads\/2024\/11\/PTR_BLOG_HEADER_EMEA-Black-Friday-Feature.jpg\",\"articleSection\":[\"Business\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.partner.co\/#\/schema\/person\/d326940973505b0fc7fcdeb02a4b24a3\",\"name\":\"Brian Zheng\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.partner.co\/#personlogo\",\"inLanguage\":\"en-CA\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/360b506a9ac350b52878d51fe8d92d81?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/360b506a9ac350b52878d51fe8d92d81?s=96&d=mm&r=g\",\"caption\":\"Brian Zheng\"},\"url\":\"https:\/\/blog.partner.co\/en-ca\/author\/brianz\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Journal | Partner.Co: Partner.Co EMEA\u2019s Team Earns Fourth Consecutive Record-Breaking Black Friday Promotion","description":"A true team effort bursting with hard work and dedication from top to bottom, the EMEA team\u2019s Black Friday specials have broken sales records for the second year, with an 87% increase over 2023.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/","og_locale":"en_US","og_type":"article","og_title":"Journal | Partner.Co: Partner.Co EMEA\u2019s Team Earns Fourth Consecutive Record-Breaking Black Friday Promotion","og_description":"A true team effort bursting with hard work and dedication from top to bottom, the EMEA team\u2019s Black Friday specials have broken sales records for the second year, with an 87% increase over 2023.","og_url":"https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/","og_site_name":"Partner.Co","article_published_time":"2024-11-27T15:50:40+00:00","article_modified_time":"2024-12-04T19:06:13+00:00","og_image":[{"width":1400,"height":800,"url":"https:\/\/blog.partner.co\/wp-content\/uploads\/2024\/11\/PTR_BLOG_HEADER_EMEA-Black-Friday-Feature.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Brian Zheng","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/blog.partner.co\/#organization","name":"PartnerCo","url":"https:\/\/blog.partner.co\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/blog.partner.co\/#logo","inLanguage":"en-CA","url":"https:\/\/blog.partner.co\/wp-content\/uploads\/2024\/01\/ptr_logo-primary-green_200px.png","contentUrl":"https:\/\/blog.partner.co\/wp-content\/uploads\/2024\/01\/ptr_logo-primary-green_200px.png","width":200,"height":33,"caption":"PartnerCo"},"image":{"@id":"https:\/\/blog.partner.co\/#logo"}},{"@type":"WebSite","@id":"https:\/\/blog.partner.co\/#website","url":"https:\/\/blog.partner.co\/","name":"Partner.Co","description":"Journal","publisher":{"@id":"https:\/\/blog.partner.co\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.partner.co\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-CA"},{"@type":"ImageObject","@id":"https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/#primaryimage","inLanguage":"en-CA","url":"https:\/\/blog.partner.co\/wp-content\/uploads\/2024\/11\/PTR_BLOG_HEADER_EMEA-Black-Friday-Feature.jpg","contentUrl":"https:\/\/blog.partner.co\/wp-content\/uploads\/2024\/11\/PTR_BLOG_HEADER_EMEA-Black-Friday-Feature.jpg","width":1400,"height":800},{"@type":"WebPage","@id":"https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/#webpage","url":"https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/","name":"Journal | Partner.Co: Partner.Co EMEA\u2019s Team Earns Fourth Consecutive Record-Breaking Black Friday Promotion","isPartOf":{"@id":"https:\/\/blog.partner.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/#primaryimage"},"datePublished":"2024-11-27T15:50:40+00:00","dateModified":"2024-12-04T19:06:13+00:00","description":"A true team effort bursting with hard work and dedication from top to bottom, the EMEA team\u2019s Black Friday specials have broken sales records for the second year, with an 87% increase over 2023.","breadcrumb":{"@id":"https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.partner.co\/en-ca\/"},{"@type":"ListItem","position":2,"name":"Partner.Co EMEA\u2019s Team Earns Fourth Consecutive Record-Breaking Black Friday Promotion"}]},{"@type":"Article","@id":"https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/#article","isPartOf":{"@id":"https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/#webpage"},"author":{"@id":"https:\/\/blog.partner.co\/#\/schema\/person\/d326940973505b0fc7fcdeb02a4b24a3"},"headline":"Partner.Co EMEA\u2019s Team Earns Fourth Consecutive Record-Breaking Black Friday Promotion","datePublished":"2024-11-27T15:50:40+00:00","dateModified":"2024-12-04T19:06:13+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/#webpage"},"wordCount":676,"publisher":{"@id":"https:\/\/blog.partner.co\/#organization"},"image":{"@id":"https:\/\/blog.partner.co\/en-ca\/partner-co-emeas-team-earns-second-consecutive-record-breaking-black-friday-promotion\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.partner.co\/wp-content\/uploads\/2024\/11\/PTR_BLOG_HEADER_EMEA-Black-Friday-Feature.jpg","articleSection":["Business"],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/blog.partner.co\/#\/schema\/person\/d326940973505b0fc7fcdeb02a4b24a3","name":"Brian Zheng","image":{"@type":"ImageObject","@id":"https:\/\/blog.partner.co\/#personlogo","inLanguage":"en-CA","url":"https:\/\/secure.gravatar.com\/avatar\/360b506a9ac350b52878d51fe8d92d81?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/360b506a9ac350b52878d51fe8d92d81?s=96&d=mm&r=g","caption":"Brian Zheng"},"url":"https:\/\/blog.partner.co\/en-ca\/author\/brianz\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.partner.co\/en-ca\/wp-json\/wp\/v2\/posts\/201386"}],"collection":[{"href":"https:\/\/blog.partner.co\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.partner.co\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.partner.co\/en-ca\/wp-json\/wp\/v2\/users\/87"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.partner.co\/en-ca\/wp-json\/wp\/v2\/comments?post=201386"}],"version-history":[{"count":5,"href":"https:\/\/blog.partner.co\/en-ca\/wp-json\/wp\/v2\/posts\/201386\/revisions"}],"predecessor-version":[{"id":201752,"href":"https:\/\/blog.partner.co\/en-ca\/wp-json\/wp\/v2\/posts\/201386\/revisions\/201752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.partner.co\/en-ca\/wp-json\/wp\/v2\/media\/201387"}],"wp:attachment":[{"href":"https:\/\/blog.partner.co\/en-ca\/wp-json\/wp\/v2\/media?parent=201386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.partner.co\/en-ca\/wp-json\/wp\/v2\/categories?post=201386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.partner.co\/en-ca\/wp-json\/wp\/v2\/tags?post=201386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}