We’re thrilled to announce that we’re kicking off the award season on the right foot with four Globee^® Awards for Excellence!

This year, we won:

Visionary Leadership Achievement
The Partner.Co Founders

In an era where many legacy direct selling organizations are struggling to modernize, Darren Zobrist and John Wadsworth have taken a fundamentally different approach — reimagining the traditional network marketing model and replacing it with a scalable framework designed for today’s entrepreneur.

As founders of Partner.Co, their vision extends beyond building a successful company; they’re actively redefining how relationship-driven businesses operate in a rapidly evolving global economy.

Central to their leadership is the creation of Partnership Marketing^™, a trademarked business philosophy that challenges the competitive structures historically associated with network marketing. Rather than incentivizing siloed success, Partnership Marketing fosters alignment between corporate leadership and field entrepreneurs while encouraging peer collaboration across markets.

Sales Leadership Achievement | Lucy West

As Partner.Co continues to grow its global footprint, one of the key players in such a successful expansion has been Senior VP, APAC and Canada, and GM of Japan Lucy West.

In 2025 under Lucy’s directive, the Canadian market saw tremendous year-over-year growth. Fueling this success was a focus on both customer acquisition and field productivity. In that time, Brand Partner enrollments increased, Customer enrollments surged and Brand Partners’ individual earnings average grew.

Also, under Lucy’s direction in the APAC region, Partner.Co saw a monumental increase in total sales, growth in Brand Partner enrollments and in customer enrollments, a rise in total orders and an increase in consistent Brand Partners’ average earnings.  

Lucy attributes both markets’ success not just to her personal efforts, but also to the expertise and leadership capabilities of her team of Partners.Co executives. Together, they have collaborated with field leaders to roll out successful strategies poised to fuel long-term growth across both regions.

AI Chatbot & Conversational Support Excellence
Ally Chatbot: AI Chatbot & Conversational Support Excellence

As artificial intelligence reshapes how organizations support customers and entrepreneurs, Partner.Co recognized an opportunity to move beyond traditional chatbot functionality and create a solution that actively strengthens business performance. The result was Ally, an AI-powered conversational partner designed not only to answer questions, but to deliver real-time insights that help Brand Partners operate smarter, faster and with greater confidence.

Reflecting the company’s partnership-driven philosophy, Ally (pronounced “Al-eye” like your partner!) was built to function as a digital extension of the support ecosystem.

Unlike conventional bots that rely primarily on static knowledge bases, Ally integrates directly with Partner.Co’s Brand Partner sales system, enabling users to analyze business data, interpret performance trends and access actionable guidance within a single conversational interface.

Event of the Year (B2B)
PXP’25 | The Partner.Co Experience

PXP | The Partner.Co Experience is Partner.Co’s flagship global conference and customer engagement platform, strategically designed to strengthen brand loyalty, accelerate product sales and drive Brand Partner enrollment at scale.

Executed as one unified experience delivered across multiple world-class destinations, the PXP tour brought the same high-impact event to Dallas, Macau, Yokohama and Rome, ensuring regional accessibility while maintaining global brand consistency.

While PXP delivers an unforgettable community experience, its true power lies in performance. The event is intentionally engineered as a business growth engine that moves attendees from inspiration to action.

Every touchpoint — from main-stage storytelling to product discovery zones — is built to increase product confidence, stimulate purchasing behavior and reinforce long-term Brand Partner retention.

What Are the Globee Awards for Excellence?

The Globee^® Awards for Excellence is a prestigious global business awards program recognizing measurable achievements in every area of the workplace and business, honoring individuals, teams, departments, companies, products, services and digital initiatives that demonstrate excellence, innovation and impact at local, regional and global levels.

To see all the awards we’ve won, check out The Ultimate Partner.Co Award List.